As we opened Saudi Arabia to tourism, the pace of change and the effect on the national culture was under the spotlight. We had to talk to several providers until we could settle on the partner with the right skills, experience , and audacity to embark on a national level culture change program.

Nikola helped our new tourism authority in Saudi Arabia navigate critical questions:

What should Saudi’s hosting culture and frontliner brand be?

How do we expect the ~1m frontliners across the end-to-end tourism sector to behave?

What human interactions would delight tourists from varying backgrounds

This resulted in a culture program, at a scale previously unimaginable, that is one of the main priorities of our tourism industry.

G20 Country Tourism Authority

Visitor Experience and Culture Lead

If you are looking to strengthen or transform your company’s culture , or your leadership of it, I can recommend no one more highly than Nikola Jurisic.

In my thirty year career at McKinsey, leading organisation culture and performance work globally, I have worked with no one better.
He’s a global talent, truly transformational and a privilege to work with.

Leading Global Consultancy

Director Emeritus

Nikola is always thinking about how to save the world and have an impact - in his home country, in the Middle East, in the world in general.

He has also been a great friend... always there for you, always checking in to see how you are doing.

What stands out for me in his personality is depth - depth in thinking, depth in transformation, depth in change. How to get to the core of the concepts on a deeper levels.

Major Global Consultancy

Senior Global Practice Leader in the Field of Transformation

Nikola brings a unique perspective, combining Mother Theresa’s heart with Einstein’s mind. He brings a very special essence to the room, to the space.

Somehow bringing contradicting energies to the same place, at the same time. Vulnerability, with a lot of power. Reflective, at the same time highly intellectual.

Nikola is a dormant volcano, waiting to disrupt humanity back to it’s true beauty.

Global HR Consultancy

Senior Leader - Saudi Arabia

There are sparkles around Nikola. He brings a youthful, joyful and life loving energy to what he does.
He is also gentle - bringing gentleness to everything he does.
I have never had an opportunity in my life to work with someone who can hear me so well.

Entrepreneur in the Field of Human Evolution