Project Light Advisory (PLA) is an architect for cultural transformation. We help organizations recognize and cultivate culture as a strategic discipline — as vital and professionalized as HR or Finance.
Our Vision is a world in which every organization masters culture as a core business function — one that enables human flourishing, sustainable growth, and a deeper sense of collective purpose. We believe that culture, when understood and intentionally shaped, becomes the most powerful lever for long-term performance and integrity.
Our Mission is to support organizations in building internal culture capabilities through digital platforms, educational programs, and bespoke advisory projects. By bridging strategy and humanity, PLA empowers leaders to design, develop, and sustain the cultural systems that define their organizations’ success.
Our Values: Passion, Mastery, and Harmony guide everything we do.
- Passion fuels our commitment to meaningful, human-centered transformation.
- Mastery reflects our pursuit of excellence and depth in our practice.
- Harmony embodies how we balance ambition with empathy, and impact with integrity.
Together, these principles shape how we partner, how we create value, and how we contribute to evolving the way organizations understand and live their culture.
Meet the PLA Team Tailored cultural solutions, crafted by the industry's leading architects
Nikola Jurisic
Founder, Managing Partner and Culture Transfiguration Catalyst
Witold Abramowicz
Partner, Culture Transfiguration Catalyst
Mina Mitrovic
Impact Analyst
Stefan Gavric
Engagement Manager
Ivica Vasic
Impact Analyst
Ivana Paunović
Facilitator
Tamara Khalil
Facilitator
Ivana Jelovac
Head of Comms and Community Engagement
Andrijana Jokić
Senior Designer
Valentina Stanić
Copywriter and Social Media Engagement
Hans Andeweg
CEO of ECOintention and Chairman of Help2Heal Europe
Martijn Lampert
Global values Expert and Founder/CEO of Glocalities
Dr Rollin McCraty
Global Head of Research, Heart Math Institute
Roberta Calarese
CEO of Ghaya and Founder of World with Purpose
Michael Rennie
Global Culture Expert, Co-Founder of Sterling Black
Michiel Kruyt
CEO of IMAGINE and former Aberkyn co-founder
Annette Bak Kirby
Co-Founder of Transform and former Aberkyn global Board Member
Anthea Ong
Former CEO, former Member of Singapore Parliament
Mary-Brennan Minarovych
Narrative Strategist & Narrative Coach, former CCO of Deloitte Central Europe
Zoran Todorovic
Culture expert and renown leadership author
Amy Fox
CEO of Mobius Executive Leadership
Peter Van der Vlis
Co-Founder of Aberkyn and Founder of TrailHaven
Purpose
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Who We Are
Lead advisors typically deliver a broader range of offers, including individual leader coaching, keynote speeches and leadership of the diagnostic process.
Diagnostic team members play a variety of different key roles that are required for the execution and delivery of a world-class diagnostic – from data gathering to pattern recognition.
Sense making savants contribute one specific perspective they have deep expertise in during the diagnostic data-gathering process. We jointly select the savants, at the start of the diagnostic, based on the biggest needs of your organization.
