Our approach
Client cases
Explore some of the successful initiatives, projects and organizations we have contributed to.
Transformation of a major global telecommunication company (2012-2019)
Saudi Telecom is top 25 global telco and Forbes #1 digital company in MENA (Middle East, North Africa).
Supported the cultural transformation, as an integral part of the holistic transformation, over 7 years led to a tripling of organizational health as well as performance. For example, market capitalization increased from SAR 69bn to over 200bn.
Opening up Saudi Arabia to Tourism (2017-2020)
Growing tourism, a Vision 2030 priority, to reach 10% of national GDP by 2030, employing millions and welcoming the world to Saudi Arabia.
Helped establish the foundation of a national (ecosystem-level) cultural preservation strategy, as a key part of the national tourism strategy, building on the care, generosity and hospitality of the Saudi people that has evolved over more than 1,000 years.
Expansion into new verticals (2020-2022)
Founded as a social movement fighting for democracy and freedom in 2000 in the post war Balkans, today EXIT is one of the largest independent festival organizations in the world. Their flagship EXIT festival hosts over 200,000 people annually and is a two-time winner of the Best Major Festival award at the European Festivals Awards.
We supported the founder and his team to develop a new festival concept to enter the growing personal development field – adding a new vertical to the current (and growing) portfolio of dance and music festivals (9 festivals in 4 countries). The vertical was launched with the ADA consciousness and intimacy festival in 2021.